Project Description

Since Slow Food was founded, the importance of protecting and supporting small-scale producers has become increasingly clear.

The Terra Madre network, launched in 2004, was born to give them voice and visibility, to raise awareness of the true value of their work, and provide them with the tools needed to be able to work in better conditions.

Terra Madre is a project which brings together those players in the food chain who together support sustainable agriculture, fishing, and breeding with the goal of preserving taste and biodiversity.

Every two years, the Terra Madre network meets for the global gathering of food communities in Turin. Terra Madre takes place at the same time as Salone del Gusto, a four-day event during which visitors can taste, learn about and buy foods from all over the world.


December 10 is  Terra Madre Day, a celebration of local food around the world, held every year to mark the day that Slow Food was officially founded (10 December 1989). On Terra Madre Day the global Slow Food network through its local convivia comes together to celebrate good, clean and fair food, with thousands of activities taking place in every corner of the globe.